About Us

Who We Are

Founded in 1993, Brand Institute (BI) was created on this principle: provide the most experienced professionals with the highest quality services in a timely manner at a competitive price. As we strive to deliver industry-leading nomenclature services based on our client's needs, we are ever changing our internal landscape to be more targeted and efficient.

We recognized early on that we are only as good as our people and purposefully brought on, and retained, in-house healthcare and branding professionals to offer the best value, knowledge, experience and exceptional service to our clients. We understood the highly specialized nature of our business and decided to adapt traditional branding methods to be more specific to our healthcare, consumer and B2B clients’ needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (i.e., Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety & Regulatory Research and Design) and continuously innovated in each of these areas.

These principles and the dedication of our people have allowed Brand Institute to become the world’s leading branding consultancy, with a portfolio of more consumer & healthcare brand names and identities than any other branding agency in the world!
(approximately 3,000 brands for 1,000 companies).

Our Mission

Brand Institute is Dedicated to Providing Best in Class Name Development, Market/Safety Research and Identity Services to Our Clients Worldwide.

Our Vision

To be the leader in nomenclature and brand identity development by providing outstanding service, the highest quality deliverables, and unparalleled expertise, at an exceptional value.

Meet Our Executive Team

Brand Institute Healthcare Share of Market

BI worked on 81% of 2016 FDA approved names
BI worked on 74% of 2016 EMA approved names
BI worked on 86% of 2016 Health Canada approved names
BI worked on 57% of 2016 Japan (JMHLW) approved names

Recent Healthcare Approvals

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