About Us

Who We Are

Founded in 1993, Brand Institute (BI) was created on this principle: provide the highest quality name development services, produced and presented by the most experienced professionals, in a timely manner, and at a competitive price. As we strive to deliver industry-leading nomenclature services, we are constantly adapting to our clients’ needs to deliver greater value and successful outcomes.

We recognized early on that we are only as good as our people. We purposefully brought on and retained in-house healthcare and branding professionals to offer the best value, knowledge, experience and service to our clients. We understood the highly specialized nature of our business and tailored our methodology to be more specific to our healthcare, consumer and B2B clients’ needs. We listened to our clients and we learned from regulatory and industry leaders, quickly evolving to changes in the marketplace. We kept a laser focus on our core competencies (Brand Strategy, Name Creation, Trademark Screening, Market Research, Safety Research, Regulatory Affairs, and Design) and continuously innovated in each of these areas.

These principles and the dedication of our people have allowed Brand Institute to become the world’s leading branding consultancy with a portfolio of more consumer & healthcare brand names and identities than any other company in the world (over 3,000 brands for 1,000+ companies)!



Our Mission

To provide best-in-class strategy, name development, trademark screening, market/safety research and visual identity services to our valued, global clientele, delivered by 150+ of the most experienced and forward-thinking branding professionals in our industry.



Our Vision

To maintain and grow our leadership role in nomenclature and brand identity development by always listening and responding promptly to our client's needs, fostering cross-functional "internal" team collaboration, advancing the quality of our services via in-house departmental experts, leading technology, and providing the industry's most innovative, proven and results-driven methodology.



Our Brand Promise

To exceed our client’s expectations every day by providing the highest quality deliverables supported by outstanding service and unparalleled expertise, at an exceptional value; and to support our team of experts with the most sophisticated, leading-edge infrastructure, resulting in innovative, next generation nomenclature offerings, and a supportive working environment.



Meet Our Executive Team

Brand Institute Healthcare Share of Market

BI worked on 84% of 2017 FDA approved names
BI worked on 77% of 2017 EMA approved names
BI worked on 90% of 2017 Health Canada approved names
BI worked on 74% of 2017 Japan (JMHLW) approved names

Recent Healthcare Approvals

Back to top