Is the Time Ripe for BlackBerry?

The Wall Street Journal
Research In Motion finally took the wraps off of its new mobile operating system and two new handsets during a global launch event this week. What stole the show, however, was the company's decision to rebrand itself, ditching its damaged "Research In Motion" name and going with "BlackBerry" in the hope of leveraging the pioneering brand's strength.....Read Article

Reuters: X and Z in favor as companies name new drugs

They may be difficult to pronounce, but pharmaceutical companies eager to grab the attention of doctors and patients are returning to drug names starting with X and Z.....
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Episode 53: Names, Names, and Names

NPR - How to do Everything
Listen to our very own, Scott Piergrossi, Vice President of Creative, speak with Ian and Mike of NPR's How to do Everything:

Brand Institute on Examiner.com

Examiner.com
Developing drug names like Lipitor and Lunesta is fun and creative.... Read the article on Examiner.com

Making drug names easy to swallow

The Wall Street Journal
With slew of new medicines arriving on the market, companies struggle to fulfill own, regulators' requirements ..... Read Article

BusinessWeek

No-Name Groceries
Does it pay to buy name brands?

With grocery prices soaring, it may be time to step away from the brands you love and try some store versions. You will save money, and you may not notice much difference in taste...... Watch the video

CBS Sunday Morning News

Brand Institute was invited to CBS Sunday Morning News .....
Watch the Video