Brand Institute provides a robust portfolio of naming, research, regulatory and design services. Wherever your product is in its lifecycle, Brand Institute offers tailored, cutting-edge identity solutions ensuring creativity, trademark risk awareness, regulatory insight and resonant design execution.

Whether your product is new to the market, reformulated to capture an unmet need, repositioned to reach a new market or a visual refresh to breathe new life into an already successful brand, Brand Institute provides our clients with the expertise and execution to give your brand a competitive advantage.

Feel free to explore our branding and identity solutions listed above.

A great brand is one of a company's most valuable assets. A great brand name is critical to its success.

Name Development Services

STRATEGY / ARCHITECTURE CORPORATE / DIVISION NAME BRAND NAME (Proprietary) LINE EXTENSION NAME DELIVERY SYSTEM NAME FORMULATION / DOSING NAME		TAGLINE DEVELOPMENT USAN / INN NAME (Nonproprietary) CATEGORY / CLASS / CONDITION NAME CLINICAL TRIAL NAME SERVICE / PROGRAM NAME TRADEMARK SCREENING
LINGUISTIC SCREENING

There are hundreds of companies that claim to be experts in the field of creative nomenclature development, but no other company provides their clients with the resources, expertise and creativity that Brand Institute does. Due to our highly specialized focus, Brand Institute consistently delivers evocative and unique nomenclature that serves as a catalyst for your brand’s success and is executed in a manner that differentiates the product from the competitive landscape, as evident in both product success stories and client testimonials.

Brand Institute works on the creative development of over 500 brand names every year. Our clients range from the world’s largest multi-national companies with hundreds, sometimes thousands of brands, to start-up companies that have only one product in the pipeline.

Couple this demonstrated creativity with an unyielding commitment to client satisfaction and you have the recipe for a great brand name and a great relationship with your branding partner.

The Drug Safety Institute (DSI), a subsidiary of Brand Institute, was founded in 2004. DSI is dedicated to improving the safe use of Pharmaceuticals by providing a global, state-of-the-art, research model for proprietary (brand and line extension) and nonproprietary (USAN/INN) nomenclature research. In addition, DSI offers a medication error prevention analysis associated with labeling of pharmaceuticals, biological products and medical devices. DSI also offers various risk management strategies to our clients.

Regulatory Services:

CONSULTS AND REBUTTALS

FAILURE MODE AND EFFECTS ANALYSIS

GAP ANALYSIS

NAME RESEARCH

NAME SAFETY REPORTS / SUBMISSION

NAME SAFETY RESEARCH

NONPROPRIETARY (USAN / INN) NAME RESEARCH

PROMOTIONAL / ADVERTISING RESEARCH

PRODUCT LABELING, PACKAGING AND TRADE DRESS RESEARCH

REGULATORY / SAFETY REVIEW OF CONTAINER AND CARTON LABELS AND PACKAGING

RISK MANAGEMENT PLANS

STRATEGY

USAN / INN / STEM / CLASS NAME

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At DSI our plan is to make the Brand Institute methodology for proprietary and nonproprietary name safety testing even more reflective of the FDA and other regulatory agencies review processes.

Market research is not just about data collection and analysis. It is about matching the right service with the right brand, depending on the client's particular situation, expectations and desired outcomes.

Brand Institute's Traditional Research provides relationship-based market research services that ensure not only the flawless execution of quantitative and qualitative surveys, but also a well-defined, methodical approach that keeps our clients actively involved throughout each phase of the project.

Our goal is to assist each client with their specific branding initiatives, whether it is the evaluation of a concept or message for a new brand, revealing the awareness and/or equity of an existing brand or exploring options to reposition or extend a brand. These services can also be combined with Brand Institute or Drug Safety Institute services depending on the objectives the client may have. At the culmination of the research project, we provide a complete deliverable package with survey methodology, analysis and presentation materials.

Customized, timely and relevant market research solutions with a personal touch; this is the goal of Research Solutions Institute.

We offer the following customized quantitative and qualitative online research services:

• Brand Positioning (and re-positioning) studies
• Brand Equity
• Brand Audit
• Brand Architecture
• Conjoint Analysis
• TURF Analysis
• Concept Testing
• Attitude Awareness and Usage
• Online Brand Discussion - An Online Focus Group
• BIO-Surveys are Brand Institute Opinion Surveys or custom web-based surveys the focus on people and their life experiences. These are online quantitative surveys.
• Customer satisfaction (BIO_C)
• Employee satisfaction (BIO_E)
• Feedback (BIO_F)

Research Solutions Institute services can be combined with Brand Institute or Drug Safety Institute services depending on client objectives. All services offered are managed by Brand Institute regional account management professionals.