Why Choose Us?

Unlike our competitors our core competency is branding, not advertising. We maintain the highest level of project confidentiality. Your project information is not shared with non-relevant departments and personnel. Our 18 global offices are 100% dedicated to your branding assignment.

All services are a la carte and conducted in-house by 175+ full time specialists at Brand Institute and its subsidiary Drug Safety Institute. This ensures highest quality, confidentiality, industry know-how, client/project customization, responsiveness and best value.

  • We name more products than any other branding company in the world (over 3,000 to date)
  • 286 years of combined tenure among Brand Institute’s 30-member Executive Team
  • 48 years of combined tenure among Drug Safety Institute’s 7-person Executive Team
  • 21 Global Account Teams in 18 Locations = knowledge, local accessibility & efficiency
  • Creative Strategists & Naming Experts = culturally-relevant, linguistically-viable and cutting-edge hand-crafted names
  • Trademark Attorneys and Paralegals = quick turnaround, accuracy and unparalleled value
  • In-country Linguistic Panel Members = worldwide appropriateness
  • DSI Safety Experts = Former FDA, EMA, HC, USAN & WHO Government agency experts provide regulatory research best practices
  • Market Research Statisticians and Analysts = reliable output, marketplace confidence and target audience adoption
  • Graphic Artists and Designers = a seamless brand identity

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