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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Imbruvica
Johnson & Johnson
Johnson & Johnson Innovative Medicine
Livtencity
Takeda
Paxlovid
Pfizer
Doritos Loaded
PepsiCo
Frito Lay
Crunchwrap Supreme
Yum! Brands
Taco Bell
Adcetris
Pfizer
Seagen
Cologuard
Exact Sciences
Brukinsa
BeiGene
CXCessor4
Bristol Myers Squibb
Xtandi
Astellas / Pfizer
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