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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Avastin
Genentech
Imbruvica
Johnson & Johnson
Johnson & Johnson Innovative Medicine
Humira Complete
AbbVie
Entresto
Novartis
Lunesta
Waylis Therapeutics
Doritos Loaded
PepsiCo
Frito Lay
Gemtesa
Sumitomo Pharma
Crunchwrap Supreme
Yum! Brands
Taco Bell
Coolsculpting
AbbVie
Allergan
Adcetris
Pfizer
Seagen
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