Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 11 - 20 out of 37

Brand	Client	Service	Category
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Gardasil	Merck	Brand Name	Antivirals, Healthcare, Therapy Area, Vaccines, Women's Health
Mountain Dew Baja Blast	Yum! Brands / PepsiCo Taco Bell	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Tremfya	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Avastin	Genentech	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area

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