Mr. Alvarez joined BI – Miami as Senior Trademark Analyst in 1997. In 2002 he was promoted to Creative Nomenclature manager, Operations Manager in 2005, Director of Operations in 2007 and Vice President of Operations in 2009. Most recently he was promoted to President of Rockville where he is be responsible for brand management and new business development for the Rockville region. He earned his B.A. from Florida International University.