The world’s #1 naming company
Why do companies choose Brand Institute?
Our people, our process and a proven track record of exceptional results.
Brand Institute is the global leader in brand name and identity development. We partner with clients across industries and develop some of the world’s most iconic brands.
We specialize in pharmaceutical/healthcare-related branding and name over 75% of drugs approved worldwide. Our wholly owned regulatory subsidiary, Drug Safety Institute (DSI), is comprised of full-time experts who formerly served as key naming, packaging and labeling regulatory officials at FDA, EMA, Health Canada, AMA and WHO. In their former roles, many of our regulatory experts authored the name safety guidance currently in use at their respective agencies. Add in the industry’s most prolific creative teams, a group of seasoned trademark attorneys and paralegals, a proven and proprietary research model, 14 consecutive years with a majority global Share of Market Regulatory Name Approvals, and you have a recipe for success. We thank all of our clients for making us #1 in pharmaceutical and healthcare naming!
OUR 2019 Rx BRAND NAME / USAN / INN SHARE OF MARKET APPROVALS
Our approach to developing consumer and B2B brand names addresses the marketing, legal, and linguistic challenges inherent to the brand name development process. We combine exceptional creative with efficient and comprehensive trademark screens, then test those names with your target audience while checking for negative or unintended connotations and associations. All the while we involve your team to ensure process and strategy alignment, and ultimately the enthusiastic adoption of your product’s brand name and visual identity internally and externally.
Your corporate brand name and visual identity are critically important to your company’s success and overall branding efforts. A great corporate identity helps you stand out against your competition, encourages the development of your company’s culture, and provides your customers clarity regarding your purpose, mission, and direction. With a portfolio of over 175 corporate identities developed (and counting!), we have the experience and expertise to develop a memorable, ownable and meaningful corporate identity for your organization.