YOU NAME IT, WE NAME IT!

The World’s #1 Naming Company

Why do companies choose Brand Institute? Our people, our process, and a proven track record of exceptional results.

Brand Institute didn’t become the world’s #1 naming company overnight.

For 30+ years, we have been earning our clients’ trust
and exceeding their expectations by staying true to our
mission, vision, and values: provide industry-leading
expertise in all aspects of nomenclature and visual
identity development, be responsive and flexible to our
clients’ project needs, and always meet their timing and
budgetary requirements. Thank you to all our loyal clients
for making us the World’s #1 Naming Company!

30+

Years of Experience

6000+

Brand Names

75%+

Share of Rx Name Approvals

1700+

INN/USAN Names

2024 Share of Rx Name Approvals

FDA

87%

FDA

EMA

76%

EMA

Health Canada

96%

Health Canada

Japan

76%

Japan

South Korea

78%

South Korea

Brazil

78%

Brazil

China

78%

China

India

71%

India

INN

79%

INN

USAN

76%

USAN

Select Experience

Brand Portfolio

OUR SERVICES

Market Solutions

Strategy Services

Unmatched strategy expertise, defining and elevating your brand's impact in the market

Name Development

Diverse team of namers develop hand-crafted names, supported by industry’s most innovative technologies

Trademark Searches.

Experienced team of attorneys and paralegals perform efficient and comprehensive searches

Marketing Research

Online naming and visual identity research surveys, global panel of respondents, results benchmarked to historical norms

Regulatory Services

Industry-leading name safety research, regulatory strategy, reports, rebuttals, consults, and more

Visual Identity

Award-winning designers create dynamic logos, packaging and labelling, collateral material, and websites

View one of our ads that aired on Bloomberg TV

Regulatory Expertise

Drug Safety Institute, our wholly-owned regulatory subsidiary

01

Former Naming Officials

Full-Time Brand Institute employees and former leaders
from naming divisions at the FDA, EMA, Health Canada,
AMA, and the WHO personally involved in every project

02

Fully Compliant Methodology

Constantly updated based on guidance from global health
agencies and our regular interactions with agency leadership

03

Tiered Name Recommendations

Name safety research results based on regulatory
viability help project teams manage risk while pursuing
the most commercially appealing name candidates

TESTIMONIALS

What Clients are Saying

"The BI team did a great job…providing strategic perspective to naming approaches and candidates. I appreciated their partnership, responsiveness, and the high quality of deliverables."


ABIVAX

Head of Global Commercial Marketing and Planning

"Fantastic news regarding our successful INN submission. Congratulations to you and the BI team on achieving this great milestone with us."


Indivior

VP, Global Therapy Lead

"In just a few short months in the market, it’s safe to say the consumer is embracing our brand! Thank you BI."


Endless Orchard Cider

General Manager

"It has been a great pleasure working with you. Your attention to Roche is much appreciated."


Roche

Senior Counsel

"I really appreciate you being timely…and for always being flexible with scheduling! Looking forward to continuing to work with you. Y’all are awesome!"


Direct Biologics

Project Coordinator

"Thank You! What your legal prescreening Team did was beyond impressive."


Pfizer

Manager, Trademark Department

"Your expertise and professionalism were palpable. Great Job! – and many, many thanks!"


Teva Pharmaceuticals

Senior Director, Marketing Research

"You are no doubt THE experts with name generation, legal capabilities and consumer research all under one roof."


E!

Senior Vice President, Marketing

"We had such a great experience working with the Brand Institute team – thank you so much to this team for facilitating our INN submission."


Black Diamond Therapeutics

Senior Director - Regulatory Affairs and Head of Regulatory CMC

"Thank you, Brand Institute, for the great work and wonderful extra efforts. We greatly appreciate your willingness to go the extra mile."


Foresee Pharmaceuticals

Chief Operating Officer/Chief Business Officer

"Jim Dettore has demonstrated a very good business sense with a strong strategic mindedness."


Schering Plough

Chairman & CEO

"I appreciate the excellent job your company has done on our projects. Your team has been very responsive to our needs."


Bayer

Director, International Strategic Marketing

"Everyone liked the top 5 names – all said they would be happy with any of them. I consider this a big success! Thanks!"


Biogen

VP, Commercial Ops

"We really enjoyed working with BI team to create a new INN. It was a productive collaboration. Much appreciated!"


Chordia Therapeutics

CEO

"I want to thank you and your team for the wonderful job you did in helping us obtain approval for our brand name."


Merz

Director of Marketing, New Product Development

"Brand Institute was flawless in their work and subsequent follow-up."


Mercedes Benz

Commercial Sales Department

"Our experience with BI was fantastic. Your expertise, service and general enthusiasm have differentiated you from the competition."


Eupraxia Pharma

Chief Business Officer

"The identity work done on Symbicort was responsive, validated and well-received."


AstraZeneca

Senior Marketing Director

"We love our BI team! We continue to be impressed with their level of communication and understanding of our project needs and deliverables."


Heron Therapeutics

Vice President Marketing

"Recently we had the approval for our brand name, created with your help. Thank you very much and congratulations for the great work."


EMS Pharma

New Business Manager

"As I have expressed many times, we are more than satisfied with our co-operation with you and I look very much forward to our further working relationship."


Leo Pharma

Head of Trademarks, Designs & Domain Names

"Thank you so much for the great work on our naming and design project! Brand Institute has made this one of the most professionally fun endeavors we have done in a while."


Maxim Biomedical

Chief Quality Officer

"Thanks for your help on the project, and for the quick turnaround. Absolutely Amazing. This is so exciting!"


Kraft Foods

Brand Manager, Snacks & Cereal

"Clear communications on the project, accessible and responsive to queries, delivered on all commitments."


AstraZeneca

Project Manager, Regulatory Affairs

"Jim Dettore displays the highest of ethical standards in conducting his business activities, and I unequivocally recommend him."


GlaxoSmithKline

Vice Chairman, Pharmaceuticals

"Great customer-oriented approach. We learnt a lot from BI and are very pleased with the results."


Genentech

Market Planning Manager

"The methodology you employed allowed our people to creatively participate and develop names with a much higher degree of success than if we had tried this on our own."


AT&T

Trademark Attorney

"On behalf of my global teams, thanks to you and Brand Institute. We really appreciate your help and expertise in obtaining global trade names."


Amgen

Executive Director Global Biosimilars Commercial

"The service provided by Brand Institute significantly exceeded expectations in accuracy, timeliness, value, and responsiveness."


Juno Therapeutics

Principal, CMC Regulatory Policy & Strategy

"BI has always been a tremendous partner for us with and we look forward to continuing our relationship with your firm for a very long time."


Alcon

Trademark Manager

"Thank you for the exceptional assistance you provided in preparing our Dossiers and ensuring that we met in the filing deadline successfully."


Cellectis

Sr. Manager, Regulatory Affairs

"The team was very pleased with the outcome of your creative naming research, and we appreciate your very quick turnaround on this important initiative."


Burger King

Consumer Understanding

"I wanted to thank you and your team for getting the proofs and the production files back to us so quickly. You guys Rock!"


Pack Pharmaceuticals

Regulatory Operations Coordinator

"Thank you again for your rapid and impeccable assistance in preparing our presentations on such short notice. It pays to work with the 'best' when you need to deliver!"


Novartis

Global Head, Name Creation & Regulatory Strategy

"How many times can I say thank you? People really (I mean really) liked the company name and the logo."


Assuage Pharmaceuticals

Chief Operating Officer & Board Member

"We look forward to working with you in the near future, and we thank you for the great work that you continue to do for us."


Humana

Marketing

"As usual, your team was highly professional and flexible, providing valuable input and suggestions, and very pleasant to work with."


Sanofi

Project Leader, Regulatory Affairs

"The team at Brand Institute ran a highly effective, inclusive, and successful process to help us manage a transition from our old brand name, Healthcare at Home, to our new name and brand mark."


Sciensus

Director of Brand

"I've run 4 projects in the past 8 years with Brand Institute. Each time my expectations were high going in and they were fully met. Well Done!"


Proteon Therapeutics

Sr. Vice President Marketing

"The expertise you have on the team has been invaluable and provided our teams with needed insights, especially from the government regulatory perspective."


Allergan

Executive Director, Global Commercial Development, Neurotoxins

"I'll be using you for all my molecules and recommending you to all my colleagues."


Roche

Project Team Leader Translational Medicine

"We really appreciate all the hard work your team put into this. We couldn't have done this without your help."


Cellular Longevity

Scientist, Regulatory and Strategy

"We appreciate your excellent and attentive service – a really valued partner for us!"


Gilead

Associate General Counsel, IP

"BI knows our business and we have established a very strong and effective working relationship."


Shire

Marketing Intelligence Professional

"Thanks everyone for all your hard work and dedication to this! You really have gone above and beyond."


Mars

Commercial Manager, Health & Nutrition

"Thank you for the quality of your work product, your responsiveness, and the trustful partnership."


Sandoz

Senior IP Counsel, Legal Brand Protection

"Professional team with a full range of trademark development services…a knowledgeable and dedicated team."


Janssen

Director, Global Trademark Development

"Outstanding expertise, flexibility, and follow-up!"


Genentech

Marketing Director

"Brand Institute was able to help us set expectations, explore multiple simultaneous possibilities, and narrow our search within an impressive timeline. I highly recommend them."


NNN REIT, Inc.

Vice President, Corporate Communications

"Thank you again for your wonderful job and great support! We are really happy to work with you."


Shionogi

Associate Director, Corporate Strategy

"Always very satisfied with BI and DSI work on our LASA projects. Looking forward to working together again soon."


Paladin

Associate Director, Regulatory Affairs

"I wanted you to know how very knowledgeable and professional you are and how terrific it is to work with your group."


NPR

Senior Director, Digital Projects

Select Partners

Trusted By 1500+ Companies

img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img

CONTACT US

We want to hear from you!

Interested in our services? Would you like us to contact you? Please submit this form and we'll get back to you right away.




    Local Offices

    Not sure which office to contact?
    Select your country from the menu below and we'll let you know!

    Basel

    Contact Information:

    Silvia Bellucci, MS

    BaselTeam@brandinstitute.com +41 78 619 5867

    Office Address:

    Innere Margarethenstrasse 5
    4051 Basel
    Switzerland

    Boston

    Contact Information:

    Daina Quevedo, PharmD, RPh

    BostonTeam@brandinstitute.com +1 305 333 2762

    Office Address:

    20 University Road, Suite 500
    Cambridge, MA 02138
    United States

    Chicago

    Contact Information:

    Brian Frasca, RPh, CPh, MBA

    ChicagoTeam@brandinstitute.com +1 305 785 1808

    Office Address:

    5250 Old Orchard Drive, Suite 300
    Skokie, IL 60077
    United States

    Dallas

    Contact Information:

    Jack Stohlquist

    DallasTeam@brandinstitute.com +1 305 610 4628

    Office Address:

    7700 Windrose Avenue, Suite G300
    Plano, TX 75024
    United States

    Frankfurt

    Contact Information:

    Steffen Lorenz

    FrankfurtTeam@brandinstitute.com +49 172 657 4189

    Office Address:

    Ecos Office Center Wiesbaden Klingholzstr. 7
    D-65189 Wiesbaden
    Germany

    London

    Contact Information:

    Mark Ghobry, MRPharmS

    LondonTeam@brandinstitute.com +44 789 687 5113

    Office Address:

    1 Kingdom Street
    London W2 6BD
    United Kingdom

    Los Angeles

    Contact Information:

    David Dettore, MBA

    LosAngelesTeam@brandinstitute.com +1 305 502 1182

    Office Address:

    400 Corporate Pointe, Suite 300
    Culver City, California 90230
    United States

    Miami

    Contact Information:

    Joris Fokker

    MiamiTeam@brandinstitute.com +1 305 374 2500

    Office Address:

    200 SE 1st Street, 12th Floor
    Miami, FL 33131
    United States

    Mumbai

    Contact Information:

    Operations Office +91 800 527 2637

    Office Address:

    Level 4 Dynasty, A Wing Andheri-Kurla Road
    Mumbai, Maharashtra - 400059
    India

    New York

    Contact Information:

    William Johnson

    NewYorkTeam@brandinstitute.com +1 212 557 2100

    Office Address:

    42 Broadway, Suite 1700
    New York, NY 10004
    United States

    Raleigh-Durham

    Contact Information:

    Tiffany Rex, Esq

    RaleighGroup@brandinstitute.com +1 305 527 2363

    Office Address:

    4819 Emperor Blvd, Suite 400
    Durham, NC 27703
    United States

    Rockville

    Contact Information:

    Richard Alvarez, MBA

    RockvilleTeam@brandinstitute.com +1 305 494 0764

    Office Address:

    199 E. Montgomery Avenue, Suite 100
    Rockville, MD 20850
    United States

    San Francisco

    Contact Information:

    Courtney Kilroy

    SanFranciscoTeam@brandinstitute.com +1 305 467 1417

    Office Address:

    611 Gateway Blvd, Suite 200
    South San Francisco, CA 94080
    United States

    San Juan

    Contact Information:

    Operations Office +1 787 968 3007

    Office Address:

    Metro Office Park 7 Street 1, Suite 204
    Guaynabo, PR 00968
    Puerto Rico

    São Paulo

    Contact Information:

    Domenica Redeschi, RPh

    SaoPaulo_Group@brandinstitute.com +1 305 733 8767

    Office Address:

    Avenida Paulista, 1079 Conj. 808
    Bela Vista, São Paulo CEP 01310-100
    Brasil

    Seoul

    Contact Information:

    Kurt Yoon, RPh

    SeoulTeam@brandinstitute.com +82 10 8000 4842

    Office Address:

    33rd Fl., Trade Tower,
    511 Yeongdong‑daero, Gangnam‑gu, 
    Seoul, 06164, Republic of Korea

    Tokyo

    Contact Information:

    Haruka Miyazawa

    TokyoTeam@brandinstitute.com +81 80 6688 6653

    Office Address:

    5-1 Nihonbashi Kabuto-Cho
    Chuo-Ku, Tokyo 1030026
    Japan

    Toronto

    Contact Information:

    Devin Krebs, BSc

    TorontoTeam@brandinstitute.com +1 647 625 8219

    Office Address:

    10 Four Seasons Place, Etobicoke
    Ontario M9B 6H7
    Canada