The world’s #1 naming company

Why do companies choose Brand Institute?
Our people, our process and a proven track record of exceptional results.

OUR 2020 Rx BRAND NAME / USAN / INN
75% SHARE OF MARKET APPROVALS WORLDWIDE

FDA

EMA

HEALTH CANADA

Japan's MHLW

ANVISA

RUSSIA

INDIA

CHINA

KOREA

USAN

INN

INDIA

CHINA

KOREA

USAN

INN

Brand Institute is the global leader in brand name and identity development. We partner with clients across industries and develop some of the world’s most iconic brands.

In addition to being the leader in Consumer and B2B naming, Brand Institute is also the leader in pharmaceutical/healthcare-related name development, partnering on over 75% of drug names approved worldwide in 2020, and holding a majority share of market for drug name approvals for 15 consecutive years.



Brand Institute is proud to have partnered on 20 COVID-19 products including the following brands!


Select Therapeutic Category Experience

Ocrevus

Roche

Neurology
AVASTIN

Genentech

Oncology
ENTRESTO

Novartis

Cardiovascular
VICTOZA

Novo Nordisk

Endocrinology
GARDASIL

Merck

Vaccine
XELJANZ

Pfizer

Immunology
EYLEA

Regeneron

Ophthalmology

NEXLETOL

JANSSEN

Oncology

PALFORZIA

SUNOVION

Neurology

ENHERTU

SEATTLE GENETICS

Oncology

TAZVERIK

EISAI

Neurology

TEPEZZA

Horizon Therapeutics

Ophthalmology

Select Experience

Brand Institute

Regeneron

Rx

Allergan

Medical Device

Exact Sciences

Diagnostic

Johnson & Johnson

Consumer Health

Pfizer

OTC

Regeneron

Clinical Trial

Our approach to developing consumer and B2B brand names addresses the marketing, legal, and linguistic challenges inherent to the brand name development process. We combine exceptional creative with efficient and comprehensive trademark screens, then test those names with your target audience while checking for negative or unintended connotations and associations. All the while we involve your team to ensure process and strategy alignment, and ultimately the enthusiastic adoption of your product’s brand name and visual identity internally and externally.

Select Experience

Aquafina

Beverage

CrunchWrap Supreme

Food

Hyundai Palisade

Automotive

IdeaPad

Technology

Magnifique

Personal Products

Wild Frontier

Pet Products

Your corporate brand name and visual identity are critically important to your company’s success and overall branding efforts. A great corporate identity helps you stand out against your competition, encourages the development of your company’s culture, and provides your customers clarity regarding your purpose, mission, and direction. With a portfolio of over 175 corporate identities developed (and counting!), we have the experience and expertise to develop a memorable, ownable and meaningful corporate identity for your organization.

Select Experience

AT&T Wireless

Telecommunications

Exterran

Oil & Gas

InfoPrint Solutions

Technology

Intellus Worldwide

Business Services

Sunovion

Healthcare

Stage 6

Entertainment

Brand Strategy

Brand Audit
Brand Architecture Strategy
AA&U
Concept Testing
Brand Positioning
Messaging Testing

Name Development

Brand Name
Corporate/Division Name
Line Extension Name
Service/Program Name
Tagline Development
Technology Name

Market Research

Consumer Brand Name Research
Corporate Identity Research
Category Name Research
Linguistic Screenings
Logo/Design Research
Medical Device Name Research

Regulatory

Naming
Failure Mode & Effects Analysis (FMEA)
Regulatory Strategy
Product Labeling
Trade Dress Research

Visual Identity

Logos
Labeling & Packaging
Brochures & Flyers
Stationery System

Ready to start branding with us?