The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
![The Rise of the Letter Y in Pharmaceutical Brand Naming](https://www.brandinstitute.com/wp-content/uploads/2022/12/Y-7-jpg.webp)
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]