In 2024, there were 50 novel drugs approved by the FDA’s Center for Drug Evaluation and Research (CDER). Of those […]
Medication errors with medicine giving are among the most avoidable dangers in health care, but they still threaten patient safety […]
Pharmaceutical companies generally plan to sell their pharmaceutical products in more than one country. Ideally, they will seek a product […]
What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]
Patient safety is a critical aspect of the Healthcare Industry that involves protecting patients from harm and ensuring that they […]
When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]
When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
Pharmaceutical brand naming is a crucial aspect of the Canadian healthcare industry as it helps to create a unique identity […]
Bringing a drug to market in the healthcare world is a marathon and a sprint. One integral part of that […]
The corporate logo is one of the most essential elements of a company’s visual identity. It’s a symbol that represents […]
The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
As of today, 13 novel drug names have been approved by the FDA in 2023. And of those 13 names […]
Branded generic drug products are generic drugs that are marketed under a brand name. Examples of branded generics include Claravis […]
Clinical trials are an essential part of the drug development process. They are a crucial tool for evaluating the safety […]
In the highly competitive pharmaceutical industry, creating a brand name that stands out is crucial to gaining market share and […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
Welcome to Brand Institute, where we deliver the highest quality branding-and-naming-related products and services to our invaluable customers, and where […]
The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
Biosimilars have been gaining a lot of attention in recent years as an alternative to expensive biologic drugs. Biosimilars are […]
Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]