Dr. Frasca joined Brand Institute as a Drug Safety Evaluator in 2010. He was promoted to Vice President of Brand Strategy, Market & Safety Research in 2015, where he oversaw over 1500 nomenclature research projects worldwide. In 2017 he was promoted to President, Chicago and, in 2019, he was promoted to Divisional President of the Midwest Region, covering all of the Midwestern States as well as Texas and Louisiana. Dr Frasca has worked on over 2000 healthcare and consumer branding/naming initiatives throughout his tenure with Brand Institute. As Divisional President, Dr. Frasca’s primary responsibilities include personally leading brand naming initiatives from inception to completion (Creative Name Development to Trademark/Regulatory Submissions) and acting as a face-to-face liaison with our Miami Headquarters and Clients.
