Mr. Reyes joined BI – Miami in 2001. He oversees Brand Institute’s trademarks department. He has led over 5,000 branding initiatives during his 20 years with Brand Institute for a multitude of large, midsized and startup healthcare and consumer/B2B clients. Mr. Reyes received his B.A. from the University of Chicago and J.D. from Tulane University School of Law in New Orleans.