Mr. Piergrossi joined Brand Institute in 2003 and serves as President, Creative. Now in his 22nd year with the company, he has led thousands of naming and brand strategy projects across pharmaceuticals, healthcare, consumer products, technology, and other sectors. In addition to his creative leadership, he guides the development of the company’s AI-powered naming capabilities, ensuring alignment with regulatory, legal, and creative standards, and oversees corporate communications, including media relations. Well-versed in strategy, positioning, trademarks, and regulatory affairs, Mr. Piergrossi ensures each brand solution is distinctive, memorable, and compliant. He serves as an expert contributor to major global media outlets and holds a B.A. in Advertising from Barry University.
