Experience

Branding & Naming Experience

Brand Institute is the global leader in brand name and identity development, with a proven track record across healthcare, consumer, and B2B sectors. We’ve partnered on over 75% of drug name approvals worldwide and, by far, lead the industry in USAN and INN nonproprietary naming. Our success is driven by a proven process, the expertise of former naming officials from global regulatory agencies, and a team with deep experience in pharmaceutical, consumer, and corporate brand development.

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Healthcare Clients

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Total Healthcare Names

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USAN/INN (Nonproprietary)

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Consumer/B2B Clients

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Total Consumer/B2B Names

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Corporate Identities

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