Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

General Search

Filtered (9)

Showing 1 - 9 out of 9

Brand	Client	Service	Category
Rust-Oleum Universal	Rust-Oleum	Brand Name, Line Extension/Modifier	Industrial Goods, Paints
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Twinline Fungicide	BASF	Brand Name	Agriculture, Basic Materials
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Veganza	BMW	Brand Name	Automotive, Consumer Goods
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
Lucentis	Genentech	Brand Name	Healthcare, Ophthalmology, Pharmaceuticals (Rx), Therapy Area