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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Company Service Category
Johnson & Johnson Innovative Medicine
Johnson & Johnson
Jeuveau
Evolus
Gardasil
Merck
NexGard
Boehringer Ingelheim
Entyvio
Takeda
Lucentis
Genentech
Palisade
Hyundai
Rejoyn
Otsuka
Twinline Fungicide
BASF
Novaseq X
Illumina
Mural Oncology
Mural Oncology
Xtandi
Astellas / Pfizer
Adcetris
Pfizer
Seagen
Crunchwrap Supreme
Yum! Brands
Taco Bell
Centessa Pharmaceuticals
Centessa Pharmaceuticals
Lunesta
Waylis Therapeutics
Elicio Therapeutics
Elicio Therapeutics
Tremfya
Johnson & Johnson
Johnson & Johnson Innovative Medicine
Rybelsus
Novo Nordisk
Avastin
Genentech
Cologuard
Exact Sciences
Veganza
BMW
Tezspire
Amgen / AstraZeneca
Band-Aid Pro Heal
Johnson & Johnson
Johnson & Johnson Consumer
Brukinsa
BeiGene
Hemlibra
Genentech
Gemtesa
Sumitomo Pharma
CXCessor4
Bristol Myers Squibb
Entresto
Novartis
Airduo Digihaler
Teva
Paxlovid
Pfizer
Humira Complete
AbbVie
Doritos Loaded
PepsiCo
Frito Lay
Coolsculpting
AbbVie
Allergan
Leqembi
Eisai / Biogen
Caplyta
Intra-Cellular Therapies
Livtencity
Takeda
ACUVUE 1-Day Oasys
Johnson & Johnson
Johnson & Johnson Vision
Bimzelx
UCB