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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Twinline Fungicide
BASF
Rejoyn
Otsuka
NPR One
NPR
Entresto
Novartis
IdeaPad
Lenovo
Energizer Ultimate Lithium
Energizer
Doritos Loaded
PepsiCo
Frito Lay
Crunchwrap Supreme
Yum! Brands
Taco Bell
AT&T Wireless
AT&T