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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll
Procter & Gamble
Mountain Dew Baja Blast
Yum! Brands / PepsiCo
Taco Bell
Ryobi Link
Ryobi
Avastin
Genentech
Doritos Loaded
PepsiCo
Frito Lay
IdeaPad
Lenovo
Crunchwrap Supreme
Yum! Brands
Taco Bell
NPR One
NPR
Coolsculpting
AbbVie
Allergan
Britney Spears Fantasy Twist
Elizabeth Arden
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