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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Palisade
Hyundai
Lunesta
Waylis Therapeutics
Entyvio
Takeda
Tremfya
Johnson & Johnson
Johnson & Johnson Innovative Medicine
Mural Oncology
Mural Oncology
Rust-Oleum Universal
Rust-Oleum
Adcetris
Pfizer
Seagen
Veganza
BMW
Centessa Pharmaceuticals
Centessa Pharmaceuticals
Avastin
Genentech
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