Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 43 out of 43

Brand	Company	Service	Category
Johnson & Johnson Innovative Medicine	Johnson & Johnson	Corporate ID, Division Name	Healthcare
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Gardasil	Merck	Brand Name	Antivirals, Healthcare, Therapy Area, Vaccines, Women's Health
Paxlovid	Pfizer	Brand Name	Antivirals, Healthcare, Pharmaceuticals (Rx), Therapy Area
Entyvio	Takeda	Brand Name	Gastrointestinal, Healthcare, Pharmaceuticals (Rx), Therapy Area
Livtencity	Takeda	Brand Name	Antivirals, Healthcare, Pharmaceuticals (Rx), Therapy Area
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Leqembi	Eisai / Biogen	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Therapy Area
Adcetris	Pfizer Seagen	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Jeuveau	Evolus	Brand Name	Cosmetics, Dermatology, Healthcare, Medical Devices, Pharmaceuticals (Rx), Therapy Area
Mural Oncology	Mural Oncology	Corporate ID	Healthcare
Bimzelx	UCB	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Elicio Therapeutics	Elicio Therapeutics	Corporate ID	Healthcare
Lucentis	Genentech	Brand Name	Healthcare, Ophthalmology, Pharmaceuticals (Rx), Therapy Area
Centessa Pharmaceuticals	Centessa Pharmaceuticals	Corporate ID	Healthcare
NexGard	Boehringer Ingelheim	Brand Name	Animal Health, Healthcare
Cologuard	Exact Sciences	Brand Name	Diagnostics, Healthcare, Men's Health, Oncology, Therapy Area
Novaseq X	Illumina	Brand Name	Healthcare, Medical Devices
Rybelsus	Novo Nordisk	Brand Name	Endocrinology, Healthcare, Metabolic, Pharmaceuticals (Rx), Therapy Area
Rejoyn	Otsuka	Brand Name	Apps, Digital Health, Healthcare, Neurology, Psychiatry, Technology, Therapy Area
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Tezspire	Amgen / AstraZeneca	Brand Name	Healthcare, Pharmaceuticals (Rx), Respiratory, Therapy Area
Xtandi	Astellas / Pfizer	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Hemlibra	Genentech	Brand Name	Healthcare, Hematology, Pharmaceuticals (Rx), Therapy Area
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Tremfya	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Entresto	Novartis	Brand Name	Cardiovascular, Healthcare, Therapy Area
Mountain Dew Baja Blast	PepsiCo	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Gemtesa	Sumitomo Pharma	Brand Name	Healthcare, Pharmaceuticals (Rx), Therapy Area, Urology
Veganza	BMW	Brand Name	Automotive, Consumer Goods
Humira Complete	AbbVie	Program Name, Service Name	Healthcare, Services
Avastin	Genentech	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers
Coolsculpting	AbbVie Allergan	Brand Name	Cosmetics, Healthcare, Medical Devices, Obesity & Weight Loss
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Caplyta	Intra-Cellular Therapies	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Psychiatry, Therapy Area
Airduo Digihaler	Teva	Brand Name, Line Extension/Modifier	Drug Delivery, Healthcare, Medical Devices, Respiratory, Therapy Area
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
CXCessor4	Bristol Myers Squibb	Clinical Trial Name	Healthcare, Oncology, Therapy Area