Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 14

Brand	Client	Service	Category
Tremfya	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Veganza	BMW	Brand Name	Automotive, Consumer Goods
Tezspire	Amgen / AstraZeneca	Brand Name	Healthcare, Pharmaceuticals (Rx), Respiratory, Therapy Area
Bimzelx	UCB	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Mountain Dew Baja Blast	Yum! Brands / PepsiCo Taco Bell	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers

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