Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 11

Brand	Client	Service	Category
Tezspire	Amgen / AstraZeneca	Brand Name	Healthcare, Pharmaceuticals (Rx), Respiratory, Therapy Area
Airduo Digihaler	Teva	Brand Name, Line Extension/Modifier	Drug Delivery, Healthcare, Medical Devices, Respiratory, Therapy Area
AT&T Wireless	AT&T	Corporate ID, Division Name	Technology, Telecommunications, Wireless Comms
Rejoyn	Otsuka	Brand Name	Apps, Digital Health, Healthcare, Neurology, Psychiatry, Technology, Therapy Area
NPR One	NPR	Brand Name	Apps, Technology
Entresto	Novartis	Brand Name	Cardiovascular, Healthcare, Therapy Area
IdeaPad	Lenovo	Brand Name	Computer Equipment, Technology
Energizer Ultimate Lithium	Energizer	Line Extension/Modifier	Electronics, Technology
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products

1 2