Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 8 out of 8

Brand	Client	Service	Category
Rejoyn	Otsuka	Brand Name	Apps, Digital Health, Healthcare, Neurology, Psychiatry, Technology, Therapy Area
NPR One	NPR	Brand Name	Apps, Technology
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
Lucentis	Genentech	Brand Name	Healthcare, Ophthalmology, Pharmaceuticals (Rx), Therapy Area
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Caplyta	Intra-Cellular Therapies	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Psychiatry, Therapy Area