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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Mural Oncology
Mural Oncology
Lunesta
Waylis Therapeutics
Adcetris
Pfizer
Seagen
Crunchwrap Supreme
Yum! Brands
Taco Bell
Centessa Pharmaceuticals
Centessa Pharmaceuticals
Avastin
Genentech
Elicio Therapeutics
Elicio Therapeutics
Tremfya
Johnson & Johnson
Johnson & Johnson Innovative Medicine
Rybelsus
Novo Nordisk
IdeaPad
Lenovo
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