Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 8 out of 8

Brand	Client	Service	Category
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Rejoyn	Otsuka	Brand Name	Apps, Digital Health, Healthcare, Neurology, Psychiatry, Technology, Therapy Area
NPR One	NPR	Brand Name	Apps, Technology
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers
Rust-Oleum Universal	Rust-Oleum	Brand Name, Line Extension/Modifier	Industrial Goods, Paints