Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 19

Brand	Client	Service	Category
Bimzelx	UCB	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Xtandi	Astellas / Pfizer	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Mountain Dew Baja Blast	Yum! Brands / PepsiCo Taco Bell	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers
Avastin	Genentech	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Imbruvica	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food

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