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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Cologuard
Exact Sciences
Brukinsa
BeiGene
CXCessor4
Bristol Myers Squibb
Xtandi
Astellas / Pfizer
Energizer Ultimate Lithium
Energizer
Avastin
Genentech
Coolsculpting
AbbVie
Allergan
Imbruvica
Johnson & Johnson
Johnson & Johnson Innovative Medicine
ACUVUE 1-Day Oasys
Johnson & Johnson
Johnson & Johnson Vision
Gemtesa
Sumitomo Pharma
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