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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Adcetris
Pfizer
Seagen
Cologuard
Exact Sciences
Doritos Loaded
PepsiCo
Frito Lay
Crunchwrap Supreme
Yum! Brands
Taco Bell
Brukinsa
BeiGene
CXCessor4
Bristol Myers Squibb
Xtandi
Astellas / Pfizer
Rust-Oleum Universal
Rust-Oleum
Avastin
Genentech
Imbruvica
Johnson & Johnson
Johnson & Johnson Innovative Medicine