Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 16

Brand	Client	Service	Category
Hemlibra	Genentech	Brand Name	Healthcare, Hematology, Pharmaceuticals (Rx), Therapy Area
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Cologuard	Exact Sciences	Brand Name	Diagnostics, Healthcare, Men's Health, Oncology, Therapy Area
Mountain Dew Baja Blast	Yum! Brands / PepsiCo Taco Bell	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
Imbruvica	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food

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