Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 11 - 20 out of 44

Brand	Client	Service	Category
Ryobi Link	Ryobi	Brand Name, Line Extension/Modifier	Consumer Goods, Industrial Goods, Packaging & Containers
Coolsculpting	AbbVie Allergan	Brand Name	Cosmetics, Healthcare, Medical Devices, Obesity & Weight Loss
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Caplyta	Intra-Cellular Therapies	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Psychiatry, Therapy Area
Imbruvica	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Airduo Digihaler	Teva	Brand Name, Line Extension/Modifier	Drug Delivery, Healthcare, Medical Devices, Respiratory, Therapy Area
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
CXCessor4	Bristol Myers Squibb	Clinical Trial Name	Healthcare, Oncology, Therapy Area
Johnson & Johnson Innovative Medicine	Johnson & Johnson	Corporate ID, Division Name	Healthcare
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food

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