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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Airduo Digihaler
Teva
Doritos Loaded
PepsiCo
Frito Lay
Jeuveau
Evolus
Crunchwrap Supreme
Yum! Brands
Taco Bell
Coolsculpting
AbbVie
Allergan
Britney Spears Fantasy Twist
Elizabeth Arden
Palisade
Hyundai
Veganza
BMW
Tezspire
Amgen / AstraZeneca
Mountain Dew Baja Blast
Yum! Brands / PepsiCo
Taco Bell
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