Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 13

Brand	Client	Service	Category
Airduo Digihaler	Teva	Brand Name, Line Extension/Modifier	Drug Delivery, Healthcare, Medical Devices, Respiratory, Therapy Area
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Veganza	BMW	Brand Name	Automotive, Consumer Goods
Tezspire	Amgen / AstraZeneca	Brand Name	Healthcare, Pharmaceuticals (Rx), Respiratory, Therapy Area
Mountain Dew Baja Blast	Yum! Brands / PepsiCo Taco Bell	Brand Name, Line Extension/Modifier	Beverages, Consumer Goods
Humira Complete	AbbVie	Program Name, Service Name	Healthcare, Services
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products

1 2