Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 35

Brand	Client	Service	Category
Energizer Ultimate Lithium	Energizer	Line Extension/Modifier	Electronics, Technology
IdeaPad	Lenovo	Brand Name	Computer Equipment, Technology
Pirouette Window Shadings	Hunter Douglas	Brand Name	Consumer Goods, Household Products
Veganza	BMW	Brand Name	Automotive, Consumer Goods
Gardasil	Merck	Brand Name	Antivirals, Healthcare, Therapy Area, Vaccines, Women's Health
NPR One	NPR	Brand Name	Apps, Technology
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Palisade	Hyundai	Brand Name	Automotive, Consumer Goods
Imbruvica	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area

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