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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Elicio Therapeutics
Elicio Therapeutics
Crunchwrap Supreme
Yum! Brands
Taco Bell
Centessa Pharmaceuticals
Centessa Pharmaceuticals
Lunesta
Waylis Therapeutics
Cologuard
Exact Sciences
Britney Spears Fantasy Twist
Elizabeth Arden
Rybelsus
Novo Nordisk
Avastin
Genentech
Band-Aid Pro Heal
Johnson & Johnson
Johnson & Johnson Consumer
Tremfya
Johnson & Johnson
Johnson & Johnson Innovative Medicine
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