Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 36 out of 36

Name	Company	Service	Category
Tezspire	Amgen / AstraZeneca	Brand Name	Healthcare, Pharmaceuticals (Rx), Respiratory, Therapy Area
Gemtesa	Sumitomo Pharma	Brand Name	Healthcare, Pharmaceuticals (Rx), Therapy Area, Urology
Paxlovid	Pfizer	Brand Name	Antivirals, Healthcare, Pharmaceuticals (Rx), Therapy Area
Hemlibra	Genentech	Brand Name	Healthcare, Hematology, Pharmaceuticals (Rx), Therapy Area
Airduo Digihaler	Teva	Brand Name, Line Extension/Modifier	Drug Delivery, Healthcare, Medical Devices, Respiratory, Therapy Area
Leqembi	Eisai / Biogen	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Therapy Area
Entresto	Novartis	Brand Name	Cardiovascular, Healthcare, Therapy Area
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Bimzelx	UCB	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Humira Complete	AbbVie	Program Name, Service Name	Healthcare, Services
Livtencity	Takeda	Brand Name	Antivirals, Healthcare, Pharmaceuticals (Rx), Therapy Area
NexGard	Boehringer Ingelheim	Brand Name	Animal Health, Healthcare
Caplyta	Intra-Cellular Therapies	Brand Name	Healthcare, Neurology, Pharmaceuticals (Rx), Psychiatry, Therapy Area
Jeuveau	Evolus	Brand Name	Cosmetics, Dermatology, Healthcare, Medical Devices, Pharmaceuticals (Rx), Therapy Area
Coolsculpting	AbbVie Allergan	Brand Name	Cosmetics, Healthcare, Medical Devices, Obesity & Weight Loss
Rejoyn	Otsuka	Brand Name	Apps, Digital Health, Healthcare, Neurology, Psychiatry, Technology, Therapy Area
Johnson & Johnson Innovative Medicine	Johnson & Johnson	Corporate ID, Division Name	Healthcare
Lucentis	Genentech	Brand Name	Healthcare, Ophthalmology, Pharmaceuticals (Rx), Therapy Area
ACUVUE 1-Day Oasys	Johnson & Johnson Johnson & Johnson Vision	Line Extension/Modifier	Healthcare, Medical Devices, Ophthalmology, Therapy Area
Xtandi	Astellas / Pfizer	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Entyvio	Takeda	Brand Name	Gastrointestinal, Healthcare, Pharmaceuticals (Rx), Therapy Area
Novaseq X	Illumina	Brand Name	Healthcare, Medical Devices
Gardasil	Merck	Brand Name	Antivirals, Healthcare, Therapy Area, Vaccines, Women's Health
Lunesta	Waylis Therapeutics	Brand Name	Healthcare, Pharmaceuticals (Rx), Sleep Disorders, Therapy Area
Adcetris	Pfizer Seagen	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Mural Oncology	Mural Oncology	Corporate ID	Healthcare
Avastin	Genentech	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Elicio Therapeutics	Elicio Therapeutics	Corporate ID	Healthcare
Tremfya	Johnson & Johnson Johnson & Johnson Innovative Medicine	Brand Name	Dermatology, Healthcare, Pharmaceuticals (Rx), Rheumatology, Therapy Area
Centessa Pharmaceuticals	Centessa Pharmaceuticals	Corporate ID	Healthcare
Cologuard	Exact Sciences	Brand Name	Diagnostics, Healthcare, Men's Health, Oncology, Therapy Area
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
Rybelsus	Novo Nordisk	Brand Name	Endocrinology, Healthcare, Metabolic, Pharmaceuticals (Rx), Therapy Area
Band-Aid Pro Heal	Johnson & Johnson Johnson & Johnson Consumer	Brand Name	Consumer Goods, Healthcare, OTC Products, Personal Products
CXCessor4	Bristol Myers Squibb	Clinical Trial Name	Healthcare, Oncology, Therapy Area