Brand Institute: The World's #1 Naming Company | Global Naming and Identity Services

Experiencenew

Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

Showing 1 - 10 out of 13

Brand	Client	Service	Category
Charmin Regular Roll, Big Roll, Giant Roll, and Mega Roll	Procter & Gamble	Brand Architecture	Consumer Goods, Personal Products
Doritos Loaded	PepsiCo Frito Lay	Line Extension/Modifier	Consumer Goods, Food
Crunchwrap Supreme	Yum! Brands Taco Bell	Brand Name	Consumer Goods, Food
Britney Spears Fantasy Twist	Elizabeth Arden	Brand Name	Consumer Goods, Personal Products
Brukinsa	BeiGene	Brand Name	Healthcare, Hematology, Oncology, Pharmaceuticals (Rx), Therapy Area
CXCessor4	Bristol Myers Squibb	Clinical Trial Name	Healthcare, Oncology, Therapy Area
Xtandi	Astellas / Pfizer	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Gardasil	Merck	Brand Name	Antivirals, Healthcare, Therapy Area, Vaccines, Women's Health
Avastin	Genentech	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area
Adcetris	Pfizer Seagen	Brand Name	Healthcare, Oncology, Pharmaceuticals (Rx), Therapy Area

1 2