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Branding & Naming Experience

Brand Institute excels as the global leader in brand name and identity development, spanning healthcare, consumer products, and pharmaceutical standards. With over 75% of drug name approvals globally and unparalleled success in consumer and business-to-business branding, it sets the industry benchmark. Additionally, it dominates USAN/INN naming, with significant majorities in drug name approvals worldwide.

1,456
Healthcare Clients

4,777
Total Healthcare Names

1,621
USAN/INN (Nonproprietary)

456
Consumer/B2B Clients

980
Total Consumer/B2B Names

94
Corporate Identities

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Brand Client Service Category
Brukinsa
BeiGene
Centessa Pharmaceuticals
Centessa Pharmaceuticals
IdeaPad
Lenovo
Elicio Therapeutics
Elicio Therapeutics
CXCessor4
Bristol Myers Squibb
Rybelsus
Novo Nordisk
NPR One
NPR
Cologuard
Exact Sciences
Paxlovid
Pfizer
Tezspire
Amgen / AstraZeneca
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