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Branded generic drug products are generic drugs that are marketed under a brand name. Examples of branded generics include Claravis […]
When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
Patient safety is a critical aspect of the Healthcare Industry that involves protecting patients from harm and ensuring that they […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
