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The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]
In 2025, there were approximately 144 brand names approved by the FDA (between FDA-CDER and FDA-CBER). Alexa Lash, Brand Institute’s […]
The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
