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Medication errors with medicine giving are among the most avoidable dangers in health care, but they still threaten patient safety […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
