In 2024, there were 50 novel drugs approved by the FDA’s Center for Drug Evaluation and Research (CDER). Of those […]
Clearing a Global Pharmaceutical Trademark
Pharmaceutical companies generally plan to sell their pharmaceutical products in more than one country. Ideally, they will seek a product […]
Hurdles to Overcome When Developing a Brand Name
What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]
Preserving Patient Safety: Understanding the Risks of Look-Alike and Sound-Alike Drug Names
Patient safety is a critical aspect of the Healthcare Industry that involves protecting patients from harm and ensuring that they […]
The Value of Consumer Brand Name Market Research
When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
The Crucial Role of Linguistic Appropriateness in Branding
The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]
The Importance of a Drug Name from a European Perspective
When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
Developing a Pharmaceutical Brand Name for the Japanese Market? Here’s What You Need to Know
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
The Canadian Regulatory Landscape for Pharmaceutical Brand Naming
Pharmaceutical brand naming is a crucial aspect of the Canadian healthcare industry as it helps to create a unique identity […]
The Importance of Timing in Pharmaceutical Brand Naming
Bringing a drug to market in the healthcare world is a marathon and a sprint. One integral part of that […]