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Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety
April 3, 2023

Brand Name Approvals for Medicinal Products in the European Union: A Vital Part of Drug Safety

Distinctive brand names are essential in the pharmaceutical industry, as they play a crucial role in mitigating name-related medication errors. […]

Brand Insights 0 2 min read
The Rise of the Letter Y in Pharmaceutical Brand Naming
December 21, 2022

The Rise of the Letter Y in Pharmaceutical Brand Naming

The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]

Brand Insights 0 2 min read
A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products
September 29, 2020

A Suffix Like No Other – Navigating the Nonproprietary Naming of Biological Products

The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]

Brand Insights 0 2 min read
Naming Strategies in Pharmaceutical Brand Name Development
August 21, 2020

Naming Strategies in Pharmaceutical Brand Name Development

One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]

Brand Insights 0 2 min read
Standing Out in the Nonproprietary Naming Arena
July 24, 2020

Standing Out in the Nonproprietary Naming Arena

When it comes to developing nonproprietary names for pharmaceuticals and biologics, the goal remains consistent: to obtain an appropriate name […]

Brand Insights 0 2 min read

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