Mr. Diaz joined BI – Miami in 2000 as Creative Assistant Manager and then moved to Senior Webmaster in 2004. Mr. Diaz was promoted to Senior Vice President, Visual Identity in 2019 and oversees a team of creative designers and has been involved in over 750 logo, packaging and website development project. These include BIOVENTUS, SEQIRUS and CORREVIO corporate identities. Mr. Diaz has over 25 years of experience in Art & Advertising Design and website development.