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The process of creating a strong brand identity is crucial to the success of every product. An essential component of […]
As President of Creative at Brand Institute, I’ve spent my career working at the intersection of creativity, science, and regulation—helping […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
In 2025, there were approximately 144 brand names approved by the FDA (between FDA-CDER and FDA-CBER). Alexa Lash, Brand Institute’s […]
