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The use of the letter y in pharmaceutical brand names has been steadily increasing over the last two decades. In the five-year […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]
Pharmaceutical companies generally plan to sell their pharmaceutical products in more than one country. Ideally, they will seek a product […]
