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The Brazilian regulatory Agency, Anvisa (Agência Nacional de Vigilância Sanitária) issues market authorizations for medical devices and pharmaceuticals; exercises post-marketing […]
Developing a new pharmaceutical brand name can be a complex process, particularly in Japan where there are unique guidelines and […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
In 2025, there were approximately 144 brand names approved by the FDA (between FDA-CDER and FDA-CBER). Alexa Lash, Brand Institute’s […]