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In 2025, there were approximately 144 brand names approved by the FDA (between FDA-CDER and FDA-CBER). Alexa Lash, Brand Institute’s […]
In the highly competitive pharmaceutical industry, creating a brand name that stands out is crucial to gaining market share and […]
Dual branding in the pharmaceutical industry refers to a marketing strategy where a single product is marketed under two different […]
As President of Creative at Brand Institute, I’ve spent my career working at the intersection of creativity, science, and regulation—helping […]
