James Dettore, Brand Institute (BI) senior strategist, Chairman & CEO, founded BI in 1993. He has been instrumental in advancing BI’s hallmark offerings in Nomenclature Development & Visual Identity through innovation and service excellence. BI’s initial clients included Fortune 500 consumer and business-to-business companies from the automotive, beverage, entertainment, financial, food, household products, industrial, OTC, personal care, and technology industries. As BI grew and expanded its service offerings, Mr. Dettore established Drug Safety Institute (DSI), a wholly owned subsidiary of BI, in 2004, which has since become a leading authority in pharmaceutical naming-related regulatory services, setting the industry standard with its unparalleled expertise.
Mr. Dettore is an alumnus of the Harvard University Graduate School of Business Administration and currently serves on the Executive Committee of the Harvard University New York Chapter Owner & President Management Program (OPM). In recognition of Brand Institute and DSI’s unwavering support of the pharmacy profession and commitment to patient safety, Mr. Dettore was inducted into the Phi Lambda Sigma Pharmacy Leadership Society in 2020. Demonstrating the company’s steadfast commitment to advancing patient safety, he spearheaded DSI’s partnership with the Nova Southeastern University College of Pharmacy to establish the prestigious Stephanie Feldman Aleong National Patient Safety Award. Since 2009, this annual award has been presented to healthcare industry leaders and patient advocates whose efforts have significantly advanced patient safety.
In 2024, Mr. Dettore and Brand Institute were appointed to the CEO Roundtable on Cancer. Created in 2001 by the late President George H.W. Bush, the CEO Roundtable on Cancer is a national forum bringing together key cancer leaders from government, business, academia, and nonprofit sectors, all sharing a common vision: eliminating cancer.
Brand Institute’s membership in this elite oncology-focused organization underscores our ongoing commitment to the healthcare industry globally and aligns with our broader commitment to partnering with worldwide manufacturers, academia, and government organizations in serving the public good.
Mr. Dettore has over five decades of experience in brand management, holding key positions at renowned organizations, including Hilton International Hotels, J. Walter Thompson Advertising, Ralph Lauren, PepsiCo, and 31 years creating industry-defining Name Development guidance protocols and services to meet global Nomenclature & Visual Identity needs with Brand Institute and its regulatory subsidiary, Drug Safety Institute.
