Mr. Johnson joined BI – Miami as Market Research Manager in 1997. He was promoted to Director, Brand Development for BI – New York in 1999, Managing Director for BI – New York in 2001, President, U.S. Eastern Division in 2003 and promoted in 2012 to Global President, Brand Institute. In 2022, Mr. Johnson became Co-chief Executive Officer & President of Brand Institute. In this role, Mr. Johnson is responsible for running all facets of the business. He has led over 2,000 branding, brand naming and research projects in his 24 years with Brand Institute. Bill’s projects have worked with pharmaceutical, biotech, device, diagnostic and consumer healthcare clients. He has also led dozens of high-profile corporate identity projects for clients worldwide. Prior to Brand Institute, Mr. Johnson was with Harvard Pilgrim Health Care and Harvard Medical School. Mr. Johnson earned his B.S from Princeton University.
