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When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
In 2024, there were 50 novel drugs approved by the FDA’s Center for Drug Evaluation and Research (CDER). Of those […]
The corporate logo is one of the most essential elements of a company’s visual identity. It’s a symbol that represents […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
