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One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
The “Nonproprietary Naming of Biological Products” draft guidance was published by the Food and Drug Administration (FDA) in August 2015 […]
When it comes to marketing a new drug in Europe, choosing the right name can be critical to the success […]
When it comes to consumer products, choosing the right name can be a critical factor in determining a brand’s success. […]
