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What makes a great brand name? That depends on who you ask. One thing is for certain, whether developing a […]
In 2025, there were approximately 144 brand names approved by the FDA (between FDA-CDER and FDA-CBER). Alexa Lash, Brand Institute’s […]
One of the questions I am often asked about pharmaceutical brand naming is, “Where do you start?” The public, and […]
The challenges of developing a new brand or nonproprietary name are relatively well known. Whether it be a pharmaceutical product, […]
